The effects of Artificial Intelligence implementation can already be clearly seen in everyday life. From asking Siri to set an alarm to telling Google Maps where you need to go. AI use has become so prominent that 46% of smartphone users are using intelligent assistant applications every day.
The use of Artificial Intelligence has extended into work life and business management. By adopting such technology employees and employees alike can save money, with business seeing an increase in revenue.
AI adoption means that employees can afford to spend less time on tasks that could easily be completed using computing technology. The same rule applies for employers. By taking smaller business tasks off their hands, employers now have more time to dedicate to making smarter and quicker business decisions.
What is Artificial Intelligence?
AI is the science of specially training computers to behave just like the human mind. AI has the ability to collect mounds of data and use this data to recognise and learn patterns. From these machines can develop human like skills such as planning, reasoning, perception and motion detecting abilities.
By learning how to think and react like a human AI is able to perform certain tasks that would normally be done by employees and employers.
How AI can benefit your business
Customer Interactions
Chatbots are one of the most common AI tools used within a business. The tool developed for customer services is typically used on websites and social media accounts.
Chatbots become an extended part of the customer service team by ‘talking’ with and responding to messages. The pop-up chat box usually has a preset number of questions and answers to pose to customers, saving your team a significant amount of time.
The automated tool shouldn’t be disregarded by any business. Chatbots are becoming so popular that their use is expected to grow by 136% by 2021. They’re even a preference by customers as 53% have stated that they would prefer to use an online chat before picking up a phone to call.
Simplify Decision Making
AI is efficient in taking large amounts of hard to understand data and sizing it down to an understandable level. Managers who use AI to do so see important insights without having to spend hours trudging through data.
Data is then presented into easy to understand graphs, charts and lists. Take Google Analytics as a prime example. Google Analytics illustrates clear data, such as how many users visited your site in the last day, week, month or even few years.
The ability to view essential information in a simplified language makes decision making by managers a lot easier, quicker and more informed.
Quicker Administration
Admin work is incredibly necessary in any business role. However, admin can take up a lot of time and detract from other essential work tasks or even upset the flow of work.
The role of AI in administration covers multiple departments such as management, sales and marketing. By letting AI take care of admin workers have more time for more creative or practical elements of the job.
Email Marketing Campaigns are a perfect example of AI use in Marketing. Applications such as Mailchimp allows you to schedule campaigns and send to certain target markets.
Mailchimp also has a data driven approach to campaigns by providing title suggestions that are more likely to get clicks and produces reports so you can view how many opened your email, where audience members are located and who in the audience interacts with your mail the most.
If you still haven’t considered email marketing for your small business, then you should. Email marketing is incredibly effectively and is found to give an ROI of 3800%!
Intelligent applications are also incredibly useful in Sales as it can be used to separate high quality and low quality leads. By gathering information on leads, AI can score each one meaning the salesperson spends less time on leads that may go nowhere.
Greater Business Security
Artificial Intelligence doesn’t stop at the desk. Intelligent software can significantly impact on how your business is protected. Smartzone’s Video Analytics for CCTV uses AI to better secure your premises.
How Does Video Analytics Work?
The CCTV add-on can recognise the difference between a person, animal and vehicle. By utilizing AI, Video Analytics can distinguish between routine and abnormal events. In doing so, the system will alert you of any suspicious activity and danger in and around your business.
For instance, if you own a shop, Video Analytics won’t send you a notification every time a customer enters or leaves the establishment. However, you will be notified if anyone is caught hanging around the premises after trade hours.
As Video Analytics can tell the difference between a vehicle and a person, you can adjust the settings so you get an alert when a delivery driver pulls up – always keeping you in the know.
All security alerts are sent straight to your phone or tablet the moment activity is recognised. This means you are always aware of what is happening in your business at any time and from anywhere.
Want to know more about Smartzone’s CCTV solutions or want to add Video Analytics to your Smartzone CCTV system? Call our Sales Team on 0214966248 or fill out the form below and we will contact you shortly.
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